You may have noticed, then again, you may not have, but I have been working on updating the look and feel of the RatCat Website. Some of the changes (and the most obvious) is that the home page is no longer the blog page. I did this in an effort to place the most important information up front. Looking at it from this point of view:  The front page of the web site is kind of like the front display window of a storefront. It’s the 1st thing the majority of people see and it makes the first impression.

The blog, on the other hand is more like spending a couple of minutes talking with the store manager. You find out what’s going on, but you may also go into an information overload and find out way more then you need to or care to know about the store. That brings me to why I changed the front window view, I want to ensure that the potential customer finds what they are looking for right up front, with the least amount of effort possible. The blog on the other hand, will be just a menu click (or bookmark) away for those of you who want to know the stores manager!

Couple of other items to note… We finished up the Meghan’s Math Quiz during the middle of the week and it is now under review with Apple. If all goes well, it should publish to the store on or about the middle of the month (I’m shooting for the 15th of August).  Anther thing is that we have been working with a very talented local artist Michelle Vz over at Ginpu.us to create a real logo for our company. The logo should be finished up in the next week or so.  Also we made a few visual enhancements to our Preschool, Kindergarten and 1st Grade editions of Meghan’s Memory Game. At this point, sales have been so low on the 2nd and 3rd Grade editions it may be time to lay them to rest. Finally we have seen some good results from advertising in both Facebook and Google. Combined sales of our products are up 126% over last month!

Tags: website enhancements