Today I started a new chapter in RatCat Software’s brief story. I began advertising our apps on Facebook.
Setting it up was really simple, from my own facebook profile page, I selected “Create an Ad” found in the upper right hand corner above the ads, then I filled out a few web forms to fill out, added credit card information and off we are.
I choose a simple plan of $2 per day, and it estimated the ad might land about 4 clicks to our site and anywhere from 4K to 8K of ad impressions per day. Now the question will be… Do the clicks = buys? This is something I will monitor over the next month or two and see if I can attribute sales growth to clicks.
In addition to adding the facebook advertising, we also established a RatCat Software Facebook Fan Page to give our customers a chance to build community with our organization.
